You’re Making Money… So Why Do You Still Feel Broke?
You’re working more. Selling more. Technically, you’re doing all the right things.
And yet… your bank account still looks like it's playing a prank on you.
Where is all the money going? Why does it always feel like you’re behind? And why, despite record months, do you still feel like you’re one auto-draft away from disaster?
If this sounds familiar, you’re not bad at money. You just have a cash flow problem.
Let’s talk about it.
First, Let’s Clear Something Up: Profit ≠ Cash
Just because your business made money doesn’t mean you have money.
Profit lives on your Profit & Loss Statement. Cash lives in your bank account.
They are not the same thing. (Tragic, I know.)
You can have a beautiful “profit” number on paper while your bank account is screaming for help. It happens all the time. Especially when you’re scaling, hiring, or floating client work before payments come in.
So no, you’re not crazy. You’re just not looking at the full picture. (Yet.)
Common Reasons You Feel Broke (Even When You're Not)
Here are some all too familiar reasons:
You’re getting paid too slow – Your clients ignore invoices until the third reminder. Meanwhile, you’ve still got bills to pay!
Your expenses are growing faster than your revenue – Hello, team costs, subscriptions, and that “investment” you forgot about until Stripe reminded you.
You’re spending based on vibes, not a plan – Been there. Bought the software. Still didn’t have a system.
You’ve never actually seen a cash flow forecast – Most business owners haven’t. You’re not alone. But it’s also why you can’t confidently answer the question: “Can I afford this?”
No, More Sales Won’t Fix It
This part sucks to hear, but here it is:
If your cash flow is a mess at $10K/month, it’ll still be a mess at $50K/month—just with more zeroes and more anxiety.
More revenue doesn’t fix broken systems. It just puts them on blast.
What You Actually Need: A Plan (Not Just a Bigger Stripe Balance)
A plan looks like:
Knowing when cash is coming in (and when it’s not)
Timing your expenses around reality
Having a buffer instead of relying on hopes and dreams
Seeing next month’s cash problem before it happens, not after it ruins your weekend
This is the work a CFO does. We take your messy numbers and turn them into a clear, calm roadmap—one that doesn’t rely on crossed fingers and PayPal transfers.
But I’m Not Ready for a CFO…
That’s what everyone says—right before they burn out, max out their credit card, or “accidentally” overdraft their business checking.
Look, if you’re making decent revenue and still stressed about cash every single month? You are exactly who CFO Lite and VIP services are built for.
You don’t need 47 spreadsheets. You need someone to look at your numbers, to actually explain what’s broken, and how to fix it with you. That’s the work. That’s the win.
If You’re Done Playing Financial Whack-a-Mole…
Then let’s talk.
We’ll look at what’s actually happening in your business, map out where the cash is (and isn’t), and build a system that keeps you informed, not panicked.
Book a CFO consult. You bring the mess—I’ll bring the plan.
