Stop Guessing

Let’s talk about one of the most dangerous habits in business:
Running things based on feelings and hope.

If your decision-making process sounds like, “It feels like a good time to hire” or “We had a good month, let’s just go for it,” I love the enthusiasm—but let’s rein it in.

At a certain point, that kind of flying-blind optimism turns into expensive mistakes. And spoiler alert: “just making more money” isn’t a fix. It's a distraction.

What you need isn’t a miracle month. It’s a strategy. And that strategy starts with knowing how to use your financials like a CEO—without becoming an accountant or pretending to love spreadsheets.

But I’m Not a Numbers Person

Cool. Most people aren’t.
And honestly, you shouldn’t have to be. That’s why fractional CFOs exist.

The problem isn’t that you don’t get numbers. The problem is no one ever showed you how to actually use them.

You were probably handed some reports, maybe a balance sheet or a P&L, with no explanation. You stared at the net income line like, “Cool. Is that good?” and moved on.

And because you didn’t know what to do with them, you kept guessing. Hoping it would all just sort itself out. 

You Don’t Need All the Data—You Need the Right Data

There are really just a few things you need to check regularly to make solid, grounded decisions.

You need to know if you're actually making money, not just working a lot. You need to know where your cash is, where it’s going, and what happens if sales dip next month. You need to know whether you can afford to hire, whether that offer is even profitable, and if your expenses are eating your business alive in the background.

You don’t need to be in QuickBooks every day. You just need someone to help you read the story behind the numbers.

Because when you understand the story, you stop asking, “Can I afford it?” and start saying, “Here’s the plan.”

This Is Why Our Clients Don’t Guess

They don’t have to. They have a CFO who tells them:

“This is your margin. These are the expenses that need to go. This is your cash runway. And if you keep doing X, you’ll be broke in three months. But if you do Y, you’ll double your profit by Q4.”

Financial decisions don’t feel heavy when you have clarity. They feel strategic. Smart. Sometimes even fun. (Okay, that last part might be a stretch. But still.)

You Can Keep Guessing… or You Can Start Leading

Look, you started your business for freedom, not to become an accountant. But if you’re still making choices based on gut-feelings and hoping for the best every month, that freedom’s going to feel real expensive real soon.

Let’s fix that.

Book a CFO consult. I’ll help you stop winging it and start making decisions that actually move your business forward.